| Faculty: | Faculty of Economics and Business |
| Field of Study: | Tourism and Travel Services Management
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| Description: | The Bachelor's program in Tourism prepares students for careers in tourism, hospitality, and public management by focusing on high-quality market communication and competitive destination positioning. The curriculum emphasizes economic fundamentals, sustainability, and environmental stewardship, aligning with the principles of "new tourism" and addressing current trends in the industry. Students gain specialized knowledge in tourism products and services, preparing them to meet the needs of private sector businesses such as hotels, resorts, travel agencies, and tourism associations. The program also incorporates an interdisciplinary approach to problem-solving and case studies, ensuring that students are equipped to implement global best practices and navigate the complexities of the tourism sector. With hands-on industry experience and cutting-edge research in areas like digital economy and sustainable tourism, graduates are prepared for impactful roles in a dynamic and competitive global market.
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